Dragoon

I'm a hands-on strategic designer, 2x founder and leader who partners with ambitious founders / teams to shape brands, products, platforms, and systems that actually work and grow. I've scaled ventures to millions of users, helped founders raise millions in funding, and built teams from the ground up.

More about me. If you’d like help, want to explore my work, or collaborate, let’s talk. design advisory・design philosophy & values・photography・operating manual・talks・tools・github・testimonials・music ・ Here's writing where I write notes on design, ai, product, life experiences, reflections, and building things. Everything comes from learnings, curation, and years of experience.

Most recently, I led global design as AI and Software Design Director at Framelabs, driving design initiatives, strategy, shaping brands, creative direction, and research programs for company and clients worldwide while managing a team of designers, developers, and marketers. On the side, I'm building my ideas, vibe coding, sharping my ai skills, agents, tools and future vision.

Right now, my work sits at the intersection of generative AI, large language models, claude-native workflows, creative tools, system and ownership for ambitious brands. I build where intelligence meets execution - turning models into systems and systems into leverage.

My perspective fuses claude code and blueprint thinking with high-agency builder energy, deep conviction in sovereign technology, NVIDIA-scale compute ambition, anthropic-grade reasoning, and experimentation through clawdbot. I’m not exploring AI as a feature. I’m engineering it as infrastructure for creative power.

I've spent years in the trenches building and breaking brands, products, platforms, and systems from zero. I worked directly with C-suite leaders, helping them harness strategic design to drive real outcomes. Across my work, I've helped teams achieve over $500M+ in TVL and secure $15M+ in funding from top-tier global investors. I've worked with 10+ crypto teams on brand, product, platforms, systems and design strategy. I'm a 2x founder. Took bootstrapped startups through every phase, from co-founding to building to profitability to acquisition.

I was the early design hire at Polygon when it was still called Matic. After that,
I became Head of Design at a DeFi lab and helped grow it from an ETH Global project to a multichain protocol with $250M+ TVL and backing from top-tier VCs. I also led product, design and brand + creative direction for a Perp DEX from scratch, contributing to $150M+ cumulative trading volume, including $41M+ within weeks of launch. Secured 2nd place at the ETH Global | Chainlink HackMoney Virtual Hackathon, competing among top global Web3 builders.

I co-founded and bootstrapped a design tech company from zero, scaled it to 1.3M+ users with no marketing spend, grew it into one of the world's top 10 design plugin/tool companies, ranking 3rd in South Asia, India's first largest eco. by digits, user base and install growth. Designed the product hooks, funnels, and monetization strategy that drove a 98% revenue increase. Built a 10-person team and secured backing via grants, support and partnership from Figma, Adobe, and IxDA. I also co-founded a venture studio from zero to six figure revenue and successfully exited through acquisition.

My work has been featured on Ethereum, CoinDesk, Decrypt, The Block, Cointelegraph, ETH Global, Figma, Awwwards, Product Hunt, and others. I lead the IxDA ( Interaction Design Association ) community in my region through talks and knowledge-sharing. I've also participated in and attended multiple web3 events globally, sharing insights on brand, design, product, and strategy.

I do my best work in 0→1 environments where ideas need to become real products fast. I translate complex technical logic into simple, high-impact interfaces, brand, systems. Every screen, brand, systems I design serves a purpose. While Web3 is a core focus, I've also worked across fintech, AI, design tech, SaaS, and enterprise tools. My expertise isn't tied to an industry. It's tied to outcomes. I've spent years building and leading design teams, running research, hiring, and shipping quality work across platforms.

For me, design is about how things work, process, make difference and impact, not just how they look. It's about asking the right questions, building a business, assembling the right people, resources, patterns, and mindset, generating and delivering outcome, and iterating.

I work best with tech founders/teams who are ambitious, optimistic, have a clear vision, and actually want to collaborate. I bring the most value during the 0→1 stage when a new venture is still being built from the ground up.

If you're an ambitious, optimistic founder/team building something new and need design that drives real results, let's talk. Feel free to reach out and say hi.

Book Call → 1:1 w/ Dragoon | Email → hi@0xdragoon.xyz | X → @0xDragoonLab