I am a multifaceted strategic designer, leader, and founder who deeply cares about crafting purpose-driven experiences that significantly influence business outcomes. With 5+ years of experience building → interfaces, companies, communities, and systems that scale. I specialize in designing and building on-chain brands, experiences, and Web3 native products, turning complex technical concepts into clear, intuitive products and businesses.
While Web3 is a core focus, my experience goes far beyond. I've worked across fintech, AI, design tech, SaaS, consumer and enterprise products, and internal tools. I know how to design for scale, clarity, and complexity, no matter the domain. My expertise isn’t tied to an industry. It’s tied to impact, and I approach problems with structured, first-principles thinking.
I thrive in 0→1 environments at early-stage startups, where I shape ideas into real, usable products through research, rapid iteration, and high craft. I craft buisness driven interface, design systems and experiences that translate deep technical logic into simple, high-impact products. Every screen I design serves a purpose, built for clarity, momentum, and business results. I move fast, prioritize what matters, and design to scale.
My leadership, great designs and execution have played a pivotal role in helping teams secure $10M+ in funding from top-tier global investors, while launching high-impact products that drive growth and align cross-functional stakeholder goals. I thrive at the intersection of design, technology, and strategy,owning the full end-to-end journey to craft solutions that solve real human problems.
I scaled products from 0 to over 1.3M+ users, redefining user engagement and retention without any marketing spend or team. I designed product hooks, marketing funnels, and a monetization and distribution strategy that drove a 98% increase in revenue. I also secured influential grants and support from giants like Figma, Adobe, and IxDA. I built a 10-person team and drove design and product-led growth - leading design excellence, uncovering acquisition channels, crafting distribution and monetization strategies, lowering customer acquisition costs, and attracting high-value users
I led end-to-end design to create an intuitive, accessible DEX from scratch, bringing CEX-level ease to a decentralized experience. This design effort contributed to over $150M + in cumulative trading volume, including $41M+ within just a few weeks of launch also contributed to the protocol’s growth from an ETHGlobal project to a multichain DeFi lab with $250M+ TVL and backing from top-tier VCs and that’s just one of many design wins.
My work has been featured on CoinDesk, Nasdaq, Decrypt, The Block, BNB Chain Org, Figma, Awwwards, Product Hunt, Muzli, Prototypr.io, UI Patterns, Betalist, 10 Words, Speckyboy, Lapa Learn, CSS Author, and BDM, among others.
I’ve honed my skills in building, managing, and leading design teams, new initiative design, the business of design, developing design strategies, user research, design ops, strategic hiring, and executing quality projects across platforms. I specialize in product // UI/UX design, art // creative direction, and crafting brand // identity strategies.
I excel in partnering with cross-functional teams to refine and enhance design processes, consistently delivering substantial business impact. My strength lies in syncing with business objectives to ensure the design teams I lead are both creative and results-driven.
From years of experience, I've learned that design is much more than logos and interfaces, it’s about nurturing a design-centric culture within a company. That includes teaching the value of design, building talented teams, and crafting straightforward interfaces that are crucial for both business success and user satisfaction.
Leading design efforts, I’ve collaborated closely with founders to create 0 → 1 products. This wild ride of learning and execution has been incredibly rewarding. For me, design defines how things function, not just how they look. It’s about assembling the right people, asking the right questions, and iterating relentlessly.
I’m passionate about Web3, SaaS, design tech, fintech, internal tooling, and product design and especially about the experiences of early-stage startup designers, building and nurturing teams, and the product development process.
I specialize in visual storytelling that captivates users, enhancing both product adoption and retention. Thriving in 0→1 scenarios, I’m adept at transforming intricate ideas into engaging user experiences and developing scalable design systems from inception through to growth. Global in reach, focused in execution, I've crafted web and mobile experiences for companies at every stage of growth.
My experience with both early-stage startups and global firms has honed my ability to rapidly iterate, favoring high-fidelity prototypes over wireframes to refine designs with direct stakeholder input.
Whether you’re a designer exploring the industry or a founder seeking conversion-driven design, I deliver intuitive, impactful products and brands that drive adoption and retention. My door is always open, say hello and let’s talk about building something great together.
