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Design with intent, taste, and design thinking…Build with impact.

I don’t design for likes. I design to move the needle - on brand, product, growth, and experience. If you’re looking for a pixel-pusher, keep scrolling. But if you’re building something real-something that solves, scales, and sells - I’m all in.

I work with founders, product teams, and ambitious builders who treat design as a growth engine, not an afterthought.

What I bring to the table

Interdisciplinary Skills. I blend product thinking, brand strategy, and systems design to build experiences that scale across functions and teams. I've worked with 10+ crypto teams on brand, product, platforms, systems and design strategy.

Strategy-first design. Every screen, system, and word has a job to do. My work has helped teams reach $500M+ in TVL and secure $15M+ in funding from top-tier global investors.

Hands-on leadership. I'm a 2x founder who's built 0→1 products and scaled a 10-person team. I co-founded and bootstrapped a design tech company from zero, scaled it to 1.3M+ users with no marketing spend, and grew it into one of the world's top 10 design tool companies, ranking 3rd in South Asia by user base and install growth. I also co-founded a venture studio from zero to six figure revenue and successfully exited through acquisition.

Unfiltered clarity. I cut through noise, solve from first principles, and drive progress with precision.

Craft with outcome. I care about polish, but only when it's earned. Substance over sparkle, always. And I don't fuss over how it's polished.

Business Mindset. I design with impact in mind, aligning UX decisions with growth, traction, and long-term value. I've secured grants, support and partnerships from Figma, Adobe, and IxDA along the way.

We’ll work well together if

  • You believe in clarity over cleverness.

  • You move fast, learn faster, and prioritize traction over perfection.

  • You give a damn about the work, the why, and the people behind it.

  • You want someone who can shape ideas, lead execution, and raise the bar - all at once.

  • You’re tired of “design theatre” and want results that stick.

  • You love simple, minimal, growth and business-focused design and direction.

  • You believe the best designs aren’t made in Figma, they’re made in feedback loops, with real users, and real stakes.

  • You believe in design with purpose, not just polish.

How I work:

  • I use structured, first-principles thinking to solve complex problems.

  • I start from outcomes. Every design decision should tie back to user value or business growth. Otherwise, it’s just decoration.

  • I prefer working on the problem, not around it. I ask tough questions, reframe challenges, and chase clarity until things click.

  • I care about CAC, LTV, retention, and revenue - not just layouts and spacing.

  • Whether it’s crafting a 0→1 product, scaling a system, or rethinking user flows - I stay grounded in outcomes, obsessed with clarity, and ruthless with speed.

  • I move with urgency, test ideas, and ship with speed.

  • I am not against using other tools, resources and whatever helps us/me get results faster and as expected. No tool/resources snobbery - just sharp execution.

  • I give thoughtful, sometimes tough, but always actionable feedback. I expect the same in return.

  • I use a mix of systems, playbooks, resources, templates, AI and growth frameworks to level up design, business, and user growth - faster and smarter.

  • I believe everyone building software should care about design- not just the pixels, but how things feel, flow, and function. Great products come from teams that share a sense of taste, not just a handoff between departments. The more non-designers care about design, the better the product becomes for everyone.

What I value:

  • Speed over sparkle. Done > perfect. Progress > polish.

  • Outcomes over ego. Design isn’t about applause. It’s about impact.

  • Team over talent. I don’t design with people. I design alongside them.

  • Solve first. Style later. The best-looking UI/ Product won’t save a broken experience.

  • User and Business Growth: Good design speaks the user's language and solves the company’s problems. Design is a lever. Not just for delight, but for growth, clarity, and scale.

  • Honesty by default. No smoke. No mirrors. Just clear thinking and candid collaboration.

  • Integrity over shortcuts. I don’t chase trends. I commit to what's right—for the user, the team, and the mission.

  • Transparency builds trust. I believe in open processes, shared context, and making decisions in daylight.

Read More on → My Design and Philosophy

Let's Work

Want to build something together? Get in touch at hi@0xdragoon.xyz

TL;DR:

I build with urgency, design with intent, and lead with clarity.
No fluff. No status quo. Just meaningful work that ships, sticks, and scales.

Thanks:)