Work With Me

Design with intent, taste, and design thinking and build with impact.

I don’t design for likes. I design to move the needle - on brand, product, growth, and experience. If you’re looking for a pixel-pusher, keep scrolling. But if you’re building something real-something that solves, scales, and sells - I’m all in.

I work with founders, product teams, and ambitious builders who treat design as a growth engine, not an afterthought.

What I bring to the table

Interdisciplinary Skills. I blend product thinking, brand strategy, creative and art direction, taste design and systems design to build experiences that scale across functions and teams. I've worked with 10+ crypto teams on brand, product, platforms, systems and design strategy.

Strategy-first design. Every screen, system, and word has a job to do. My work has helped teams reach $500M+ in TVL and secure $15M+ in funding from top-tier global investors.

Curation over execution. Building is the easy part now. Knowing what to build, that's the actual skill. Taste, judgment, and product instinct aren't things you pick up from a tutorial. They're earned through thousands of decisions across real products with real stakes. That's what I bring.

AI-Native by practice. Claude, Cursor, v0, Midjourney, ElevenLabs - these aren't side experiments, they're how I work every day. I use them to move faster, explore wider, and ship sooner. But AI doesn't replace taste. It amplifies it. Every output still runs through my judgment. The tool does the labor. I do the thinking.

Hands-on leadership. I'm a 2x founder who's built 0→1 products and scaled a 10-person team. I co-founded and bootstrapped a design tech company from zero, scaled it to 1.3M+ users with no marketing spend, and grew it into one of the world's top 10 design tool companies, ranking 3rd in South Asia by user base and install growth. I also co-founded a venture studio from zero to six figure revenue and successfully exited through acquisition.

Unfiltered clarity. I cut through noise, solve from first principles, and drive progress with precision.

Craft with outcome. I care about polish, but only when it's earned. Substance over sparkle, always. And I don't fuss over how it's polished.

Business Mindset. I design with impact in mind, aligning UX decisions with growth, traction, and long-term value. I've secured grants, support and partnerships from Figma, Adobe, and IxDA along the way.

We’ll work well together if

• You believe in clarity over cleverness.

• You move fast, learn faster, and prioritize traction over perfection.

• You give a damn about the work, the why, and the people behind it.

• You want someone who can shape ideas, lead execution, and raise the bar - all at once.

• You’re tired of “design theatre” and want results that stick.

• You love simple, minimal, growth and business-focused design and direction.

• You believe the best designs aren’t made in Figma, they’re made in feedback loops, with real users, and real stakes.

• You believe in design with purpose, not just polish.

How I work:

• I use structured, first-principles thinking to solve complex problems.

• I start from outcomes. Every design decision should tie back to user value or business growth. Otherwise, it’s just decoration.

• I prefer working on the problem, not around it. I ask tough questions, reframe challenges, and chase clarity until things click.

• I care about CAC, LTV, retention, and revenue - not just layouts and spacing.

• Whether it’s crafting a 0→1 product, scaling a system, or rethinking user flows - I stay grounded in outcomes, obsessed with clarity, and ruthless with speed.

• I move with urgency, test ideas, and ship with speed.

• I am not against using other tools, resources and whatever helps us/me get results faster and as expected. No tool/resources snobbery - just sharp execution.

• I give thoughtful, sometimes tough, but always actionable feedback. I expect the same in return.

• I use a mix of systems, playbooks, resources, templates, AI and growth frameworks to level up design, business, and user growth - faster and smarter.

• I believe everyone building software should care about design- not just the pixels, but how things feel, flow, and function. Great products come from teams that share a sense of taste, not just a handoff between departments. The more non-designers care about design, the better the product becomes for everyone.

How I plug in:

I work best with direct founder or product lead access. No layers of telephone. I can embed with your team or run async, whatever fits the speed you need. I bring my own structure: sprints, playbooks, and clear checkpoints. You won't need to manage me. You'll need to keep up.

I operate from a philosophy of yutori, a Japanese concept of spaciousness and intentional living. It sounds counterintuitive next to all the talk of speed, but that's the point. Moving fast without burning out, building with urgency and intention, that's the balance. Rushing and moving with purpose are two different things.

What I value:

• Speed over sparkle. Done > perfect. Progress > polish.

• Outcomes over ego. Design isn’t about applause. It’s about impact.

• Team over talent. I don’t design with people. I design alongside them.

• Solve first. Style later. The best-looking UI/ Product won’t save a broken experience.

• User and Business Growth: Good design speaks the user's language and solves the company’s problems. Design is a lever. Not just for delight, but for growth, clarity, and scale.

• Honesty by default. No smoke. No mirrors. Just clear thinking and candid collaboration.

• Integrity over shortcuts. I don’t chase trends. I commit to what's right—for the user, the team, and the mission.

• Transparency builds trust. I believe in open processes, shared context, and making decisions in daylight.

Read More on → My Design and Philosophy

Let's Work

Want to build something together? Get in touch at hi@0xdragoon.xyz

TL;DR:

I build with urgency, design with intent, and lead with clarity.
No fluff. No status quo. Just meaningful work that ships, sticks, and scales.

Thanks:)