For a long time, product design felt like architecture. You'd start with a blueprint. The structure, the flow, the logic. And then build out every wall, button, and interaction from that plan. It was methodical. Precise. Predictable.
But AI has quietly shattered that model.
Today, you don't have to build the system before you explore it. You can test a fragment. A behavior, an interface, a tiny piece of intelligence. And watch how it behaves in the wild. You can see how it reacts to people, where it breaks, and where it reveals something you didn't anticipate.
The design process starts to feel less like constructing a building and more like uncovering a landscape that's already there. One interaction, one connection at a time.
You're not inventing the system. You're discovering it. You're tracing the logic that already exists between human intention and machine behavior.
This is how I work.
I use AI in my process every day. Claude and other tools aren't replacements for my thinking. They're extensions of it. I feed them chaos. They help me find structure. But the judgment, the taste, the final call. That's still mine. That balance is everything.
Traditional design thinking doesn't fully apply anymore. You can't wireframe a conversation. You can't prototype unpredictability. You have to design with the AI, not just around it. That means running experiments constantly. Breaking things intentionally. Letting the system teach you what it wants to become.
The designers who will lead in this era aren't the ones who fear AI or blindly adopt it. They're the ones who learn to dance with it. Who understand when to lead and when to follow. Who can feel when the system is revealing something true versus generating noise.
This is the craft.
Not just using AI as a tool. But understanding how design itself changes when intelligence becomes a medium, not just a feature. I've built that into how I think, how I create, and how I guide teams through uncertainty.
The best AI products won't be the ones meticulously planned in Figma or written into long specs. They'll be the ones found. Through curiosity, iteration, and a willingness to get lost inside the problem until something elegant emerges.
Design in the age of AI is less about control and more about intuition. Less about mastery, more about listening. Less about how it should work, and more about what happens when it does.
That's the new craft. Learning to notice what the machine reveals before you tell it what to be.
This is how I design now. And it's changed everything.
