On Originality

I don’t chase originality
just to stand out.

I chase what’s good.
What’s clear.
What lasts.

Like Paul Rand,
I believe design isn’t about gimmicks or trends.
It’s about clarity, honesty, and craft.

He didn’t try to be original.
He tried to be right.
Not loud.
Not flashy.
Just meaningful.

Rand built trust through simplicity,
shaping timeless identities for IBM, ABC, and UPS.
That’s the kind of work I strive for:

Simple. Smart. Lasting.

Not to grab attention,
but to earn it.

Originality, to me,
isn’t about being different.
It’s about being true.

“It doesn’t matter where something originates; we’re coming together to make something great.” - Jefferson Cheng, Brand Designer, Figma

Blessed.