I’ve been watching the design side of Twitter lately.
And honestly, it doesn’t feel like a creative space anymore.
It feels like a playground for ego battles and Figma flexing.
Everyone’s posting beautiful screens.
Endless gradients, glassy buttons, and pixel-perfect grids.
But hardly anyone talks about what those designs actually do.
No impact. No outcome.
Just a loop of dopamine and validation.
Designers designing for other designers.
Likes from the same few people, fake engagement, and long threads pretending to teach “principles” with no real-world experience behind them.
Meanwhile, the people who actually matter, the founders, clients, and investors, scroll past all of it.
Because none of it connects to what they care about: traction, clarity, retention, and growth.
Somewhere along the way, design Twitter forgot that design isn’t about impressing people.
It’s about moving things forward.
The Noise Behind the Screens
I’ve seen it all. People are trolling my work, calling out my use of AI, paid templates, paid resources, and a dozen other things. Even fake feedback and random attacks are trying to pull me down or drag me into a competition I never asked for.
I’ve seen gossip threads about what I should post, what I shouldn’t, how I should do things; packed with fake opinions and pointless attacks from people who don’t even know me and backhanded comments, but here’s what I’ve learned: I don’t care. It’s generating revenue and it works for me, my clients, my team, and my startup. One of the skills I’m genuinely good at is curating and mixing things that work together. So, what’s wrong with using that skill to build a business and a brand that actually generates revenue and grows? Also, one more thing - what’s wrong with using that skill to help founders, creators, and startups level up, generate real results, and make users genuinely happy and satisfied? Everyone knows originality is a myth in this world.
Anyone can download a template, resources, and assets. Anyone can fire up an AI model. But only a real builder knows how to bend those tools into something meaningful and impact-driven, when to lean on them, when to ditch them, and why a certain asset elevates the work instead of diluting it.
There’s a lot that never shows up in the final deliverable, the iterations, late-night discovery loops, back-and-forth calls, strategic debates, pitch alignment, conviction building, and the deep clarity work that happens before a single pixel ships.
This is the new craft:
Taste. Judgment. Timing. Execution.
It’s not about using tools. It’s about using them with intention and that’s where the art lives. The future belongs to the people who know how to mix all of it together and still make it feel unmistakably theirs. That’s creative justice.
I pay creators, tools, resources, templates, and AI whatever they charge, no hesitation. I always give back and support the people building things that save my time and energy. If someone is helping me create better outcomes, they deserve to be paid for it. I have huge respect for every creator, toolmaker, and builder who makes my work easier and helps me stay focused on impact and growth.
My work is a blend of original design thinking, creative direction, and execution - powered by AI, templates, assets, and other paid resources. It’s my ideas, my perspective, and my judgment, multiplied by the smartest tools and resources I can find.
My work makes an impact. It drives growth. It solves problems that matter.
Every decision I make in design has a purpose behind it.
I use whatever I want to use.
It’s my money, my decision, my team’s and clients’ priorities. It’s about saving hours of work, cutting huge costs, driving business growth, and finding what truly aligns with the vision and mission. It brings clarity, it builds conviction and it’s my right. I’m not doing it out of ego; it’s about responsibility, efficiency, and doing what’s best for the work and everyone involved. Stay away. I don’t care about titles or positions when someone tries to use them against me. You’re not feeding me and my family, you’re not my well-wisher, so keep your distance.
I’m not competing with anyone else.
I’m competing with myself.
My only focus is to get better every single day.
I’m calm. I’m chill. I love my work.
It feels like a game to me, something that keeps me alive, curious, and hungry.
And I don’t want to mess with anyone.
If I wanted to, I could easily hire the best lawyers or take down fake people and trolls in ways they’ve never seen before. But I don’t play that kind of game. It’s a waste of time and energy.
You can call me whatever you want.
Just stay in your limit.
I live a better life than my haters, a real one.
I don’t argue. I don’t respond.
I block, report, and move on.
I don’t care about opinions, random feedback, or what people think I should do with my life.
I’ve got my values. And I don’t justify them to anyone.
I’ve learned to guard my attention like my life depends on it - because it does.
I don’t waste energy on doomscrolling, gossip, or people who drain me.
If it doesn’t make me sharper, healthier, or wealthier, I don’t let it touch me.
Better Beats First.
There’s this myth in design and startup culture that everything has to be original.
You have to design from scratch, code from zero, or think like a “visionary.”
That’s nonsense.
You don’t need to invent.
You just need to do what works, but better.
AI, templates, design resources, assets, these aren’t shortcuts.
They’re multipliers. They save you from reinventing the wheel so you can focus on making the wheel actually move faster.
I’ve built entire systems using tools and assets others created.
Not because I lack ideas, but because I value time, growth, outcome and clarity.
Why waste days redrawing icons/illustration/components or rebuilding frameworks when I could spend that energy refining what truly matters, the experience, the narrative, the growth loop, the user flow, the story?
The people who call it “cheating” don’t understand leverage.
Using existing tools isn’t lazy; it’s smart and requires different skill levels.
AI and templates remove the grunt work so you can focus on the hard work, judgment, strategy, and taste.
You can’t buy those.
You earn them through repetition, taste, and iteration.
AI won’t replace good designers.
But good designers who use AI will absolutely replace the ones who don’t.
The same goes for startups.
The winners aren’t the ones trying to invent from scratch; they’re the ones who take what works, strip the noise, and execute ten times sharper.
Using a template doesn’t make you unoriginal.
Copying without understanding does.
What separates a builder from a beginner is intent.
Beginners mimic. Builders modify.
Originality is a myth. Everything you see today, from apps to art, is built on layers of what came before it. The skill isn’t in creating from nothing. It’s in combining what already exists into something that actually works.
So no, I don’t care if someone says I use AI, templates, or assets.
What matters is that my work performs. It grows brands, brings users, drives revenue, and builds trust.
You can spend your life trying to look original, or you can spend it doing the work that moves the world forward.
I’ve made my choice.
Building Over Broadcasting
I’m here to build, not to broadcast.
I’m business-focused, growth-oriented, and outcome-driven.
I only care about opinions that move the needle, my users, my team, my co-founders, and my clients.
Those are the people I listen to.
I give everything I can to the people who work with me and those I work for. I use, build, and push everything within my capabilities to make the work as impactful and meaningful as possible, for the people I work with and the people I work for.
That’s my feedback loop, not strangers with fake confidence hiding behind their screens.
My haters don’t write my paycheck.
Users do.
Clients do.
Results do.
I post what I want on my feed. It’s my space to share ideas, experiments, and thoughts that matter to me and for the community. If that bothers you, you’re free to scroll past, unfollow, or leave, no hard feelings. I’m here to express, not to please.
There’s no right or wrong in design, only what works and what doesn’t.
I don’t judge other people’s portfolios.
I don’t give free advice.
I stay in my lane and expect the same from others.
The Truth About Design Twitter
Design Twitter has turned into noise.
People confuse feedback with authority.
They mistake trolling for taste.
They dress ego up as critique.
But real design doesn’t need defending.
It speaks through business outcomes, through user trust, through results that last.
So while others waste their time arguing about colors and credits,
I’ll keep building products that grow, brands that stick, and systems that scale.
Because drama doesn’t pay bills.
Design that works does.
Reflection
I’ve reached a point where I no longer take any of it personally.
The noise doesn’t bother me, because I’ve learned to see it for what it is, distraction.
Real work happens in silence, between feedback loops, decisions, and deadlines.
That’s where impact is built.
Not in threads, not in comments, but in execution.
I’ve built enough to know this: attention fades fast, but results last forever.
And that’s the only scoreboard I play for.
PS: Written with AI assistance, edited with human judgment, published with zero apologies.
