Work With Me

Design with intent. Build with impact.

I don’t design for likes. I design to move the needle - on brand, product, growth, and experience. If you’re looking for a pixel-pusher, keep scrolling. But if you’re building something real-something that solves, scales, and sells - I’m all in.

I work with founders, product teams, and ambitious builders who treat design as a growth engine, not an afterthought.

What I bring to the table

• Interdisciplinary Skills. I blend product thinking, brand strategy, and systems design to build experiences that scale across functions and teams.

• Strategy-first design. Every screen, system, and word has a job to do.

• Hands-on leadership. I’ve built 0→1 products, scaled to 1.3M+ users and my design leadership has helped teams secure over $10M + in investments from some of the world's most notable investors - all without fluff.

• Unfiltered clarity. I cut through noise, solve from first principles, and drive progress with precision.

• Craft with outcome. I care about polish, but only when it’s earned.
  Substance > sparkle, always.

• Business Mindset. I design with impact in mind — aligning UX decisions with growth, traction, and long-term value.

We’ll work well together if

• You believe in clarity over cleverness.

• You move fast, learn faster, and prioritize traction over perfection.

• You give a damn about the work, the why, and the people behind it.

• You want someone who can shape ideas, lead execution, and raise the bar — all at once.

• You’re tired of “design theatre” and want results that stick.

• You love simple, minimal, growth and business-focused design and direction.

• You believe the best designs aren’t made in Figma, they’re made in feedback loops, with real users, and real stakes.

• You believe in design with purpose, not just polish.

How I work:

• I use structured, first-principles thinking to solve complex problems.

• I start from outcomes. Every design decision should tie back to user value or business growth. Otherwise, it’s just decoration.

• I prefer working on the problem, not around it. I ask tough questions, reframe challenges, and chase clarity until things click.

• I care about CAC, LTV, retention, and revenue - not just layouts and spacing.

• Whether it’s crafting a 0→1 product, scaling a system, or rethinking user flows - I stay grounded in outcomes, obsessed with clarity, and ruthless with speed.

• I move with urgency, test ideas, and ship with speed.

• I am not against using other tools, resources and whatever helps us/me get results faster and as expected. No tool/resources snobbery - just sharp execution.

• I give thoughtful, sometimes tough, but always actionable feedback. I expect the same in return.

• I use a mix of systems, playbooks, resources, templates, AI and growth frameworks to level up design, business, and user growth — faster and smarter.

What I value:

• Speed over sparkle. Done > perfect. Progress > polish.

• Outcomes over ego. Design isn’t about applause. It’s about impact.

• Team over talent. I don’t design with people. I design alongside them.

• Solve first. Style later. The best-looking UI/ Product won’t save a broken experience.

• User and Business Growth: Good design speaks the user's language and solves the company’s problems. Design is a lever. Not just for delight, but for growth, clarity, and scale.

• Honesty by default. No smoke. No mirrors. Just clear thinking and candid collaboration.

• Integrity over shortcuts. I don’t chase trends. I commit to what's right—for the user, the team, and the mission.

• Transparency builds trust. I believe in open processes, shared context, and making decisions in daylight.

TL;DR:

I build with urgency, design with intent, and lead with clarity.
No fluff. No status quo. Just meaningful work that ships, sticks, and scales.

Thanks:)