Design Curve

Bite-Sized Book Notes From → Change by Design by Tim Brown.

• Creativity is sparked by purposeful practice, not intelligence.

• To be a design thinker, projects should be viewed from an integrative perspective.

• Revolutionary design solutions come from observation and consumer-led objectives.

• Think with your hands, not just with your head! By creating a prototype you will get to the market quicker.

• Prototypes are proofs-in-concept, showing that an idea can actually work and belongs in the marketplace, discoveries that live in the implementation space.

• Design thinkers use stories to make products more relatable. To make good storylines they need to reflect on how it was made and how this can evolve in time of consumption.

• New ideas need an environment where failure – and subsequently learning – is accepted as one essential path towards innovation.

• A good design thinker always asks, “Why?” and is game for taking her ideas mass-market-wise.

• Design thinkers should consider everything from raw material extraction to disposal of goods when taking account of the entire production process. This gives rise to numerous opportunities for eco-friendly innovations!
  
  I hope you found these bit-sized curated notes valuable.